JoJo Maman Bébé, the UK’s leading mother and baby boutique brand, will open a gorgeous new store in St Helier at 63 King Street on Saturday 2nd April. The store, will stock the full range of quirky and imaginative baby and children’s collections, a complete maternity collection plus nursery products, gifts and toys.
JoJo Maman Bébé’s company ethos is to help regenerate local high streets, rather than open in big retail parks, like much of the nursery market competition. St Helier’s thriving town centre is the perfect spot for parents to enjoy visiting this lovely store, complete with facilities including a baby changing room and customer WC, nursing chair and children’s colouring corner. There is also a gorgeous maternity section where pregnant customers are welcome to take their time trying on the exclusive maternity range and take advantage of the free maternity bra fitting. JoJo’s store teams are given in-depth training at their head office in Wales and really understand the needs of pregnant women and new parents.
There will be lots of exciting activity to celebrate the opening of the new shop – JoJo will be offering all customers who make a purchase over the opening weekend a “Pick-a-prize” discount worth 10%, 20% or 50% depending on what is drawn from their lucky dip basket.
Loyal local mail order customers of this multi-channel brand have been campaigning for a JoJo store in the area. Finally after searching for the ideal location, JoJo is set to become a destination shop for parents and grandparents from across the area, as well as the place to go for gorgeous new baby gifts.
Laura Tenison, Founder and MD of JoJo adds “It’s so exciting to finally have a store in beautiful Jersey, our nautical designs have never been more at home!”
The good news is already gathering momentum via social networking channels. Laura explains “Our multi-channel retail strategy also helps other independent businesses in the area, even if they are of a competitive nature. Just before opening, we will email local customers and incentivise them to visit the town and our store. They are likely to spend time with neighbouring retailers and cafés as well as our new store, so it’s a win-win situation for all of us.”
JoJo was launched 23 years ago as a tiny kitchen-table business with the stock held in a shed belonging to Laura’s parents in Wales. The company has grown organically and now has over 70 stores as well as trade sales to 50 countries. Despite this phenomenal growth, JoJo continues to operate with small company values and places a huge emphasis on great quality, fantastic customer service, environmental sustainability and loyalty to all involved.
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